Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. This voice experience is generated by AI. Learn more. This voice ...

The Swedish liquor brand Absolut began its courtship of gay consumers with a 1981 print ad. “We were the Pied Piper in ...

Absolut is introducing a global platform aimed at better educating consumers and business owners about LGBTQ+ allyship, according to a press release. Called Absolut Ally, the initiative includes an ...

Add Yahoo as a preferred source to see more of our stories on Google. Madonna performs in concert on June 4 at the TSX Stage in Times Square, Manhattan, New York City. (Photo: zz/XNY/STAR MAX/IPx) ...

Absolut is leading the way for transparency with a new campaign that proves that it really is ‘the vodka with nothing to hide.’ The Åhus, Sweden-based distiller has created a short film that takes ...

Add Yahoo as a preferred source to see more of our stories on Google. Absolut is serving as the "Official Vodka Partner" of Madonna's upcoming album "Confessions II," which is due to be released on ...