United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a media network now. Before takeoff on the 7:50 p.m. overnight Saturday flight from Newark ...
Apple’s ad network is making waves. Generally known for consumer products, Apple is placing greater emphasis on prioritizing its services category, which includes search ads in the App Store. Services ...
Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it ...
Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50 billion (€47.5bn) ad fraud threat. But the opportunities presented by new ...
This was the question posed by Rob Beeler at t his year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more ...
The casino and entertainment-resort company Mohegan is launching an ad network. Mohegan is working with LiveRamp to allow advertisers to target its customers. The casino media network is the latest to ...
In the immortal words of Eric Seufert, everything is (or becomes) an ad network. And then it gets ruined. Seriously, though, businesses that shift to ad-funded models generally make bank – but their ...
The following is a guest piece written by Chris Kelly, CEO at Upwave. Opinion’s are the author’s own. In recent years, almost every retailer has attempted to start — and sustain — a media network to ...
Authorized Buyers replaces Ad Networks in AdSense. New buyers will be allowed by default; the auto-allow toggle is removed. DV360 stays in Ad Review Center; the new page adds parent–child visibility.
In the newsletter era, each and every publication spawns a community unto itself. Now one of the more notable creator platforms is trying to pitch advertisers on a mass play. Beehiiv, a creator ...
A+E Networks is seeing a changing of the ad sales guard, with Peter Olsen calling it a career after a 20-year run at the company and Toby Byrne stepping up as his successor. Olsen has guided the ...