Addressable ad campaigns deliver incremental reach to large and small ad campaigns, a new study found. When a linear campaign’s reach is higher than 40%, addressable adds 5 to 10 more reach points, ...

Working addressable TV advertising into a brand's media mix consistently helps advertisers target audiences to obtain an average 40% reach, according to new research from Coalition for Innovative ...

NEW YORK--(BUSINESS WIRE)--Go Addressable and the Coalition for Innovative Media Measurement today unveiled the results of a new joint industry study on addressable television advertising usage and ...

AMC Networks, an industry leader in the deployment of addressable advertising, joins Go Addressable to further the education and adoption of addressable advertising across the industry NEW ...

ENGLEWOOD, Colo., March 6, 2024 /PRNewswire/ -- DISH Media, leaders in impression-based TV advertising, today announced an exclusive partnership with Philo, the television streaming service, marking a ...

I recently found myself at one of those media conferences where experts toss around acronyms like confetti and PowerPoint slides threaten to cause death by bullet point. But despite the smattering of ...

NEW YORK, Oct. 28, 2025 (GLOBE NEWSWIRE) -- Go Addressable (https://goaddressable.com), the industry trade group advancing addressable TV advertising and its use of deterministic identity, today ...

Nielsen’s move into addressable TV planning and measurement starts with the smart TV. About a week after Nielsen bought Sorenson Media for $11.25 million in a bankruptcy auction, the measurement ...

Go Addressable and the Coalition for Innovative Media Measurement have unveiled the results of a joint industry study on addressable television advertising usage and trends. One of the report’s key ...

A new report from the VAB shares its definition of what addressable TV targeting is. This allows marketers to use the technology more effectively as adoption accelerates, the association notes.

LONG ISLAND CITY, N.Y. — It’s what Comcast Advertising calls a new “privacy-forward agreement” in which audiences within the Comcast footprint can be matched to information within TransUnion‘s ...

This latest industry-first partnership adds more than 1 million new addressable households, accessible exclusively via DISH Media ENGLEWOOD, Colo., March 6, 2024 /PRNewswire/ -- DISH Media, leaders in ...