Small businesses often lump advertising, promotions, public relations and other sales support expenses under the marketing heading. Others record them separately, especially if the business has ...

Traditional marketing encompasses all of the activities used to create consumer value. Under the practice of marketing, advertising is one major tool used to promote products and services to the ...

Google has launched global availability its property promotion ads within Google Ads hotel campaigns. Google said this is "an ad format that helps advertisers reach users who have not yet identified ...

Promotion extensions are now available for Microsoft Advertising accounts in the U.S. These are similar to Google Ads promotion extensions, including the ability to select from a list of events or ...

A new Google AdWords ad extension has been spotted in the wild. Moz’s Dr. Pete notice a new promotion extension being tested in a text ad. Wow – one line of ...

Google Ads is testing new ways to maximize budget utilization and hit volume goals during planned or last-minute promotions. There are a few new options Google is testing, including promotion mode, ...

With Black Friday, Cyber Monday, and the holiday season fast approaching, you’re probably knee-deep in holiday account planning. Today, we’re zeroing in on a Google Ads feature that you can use all ...

It was just over a year ago that Twitter started a broad rollout of its mobile app promotion ads. It’s marking the occasion with a blog post discussing how the program is going and announcing some new ...

Are you a print subscriber? Activate your account. By Ann-Christine Diaz - 4 hours 3 min ago By Alexandra Jardine - 4 hours 33 min ago By E.J. Schultz - 22 hours 48 min ago By Adrianne Pasquarelli - 1 ...

The professional networking site is now letting advertisers opt to use video ads to catch the attention of the site's 175 million users. Dara Kerr was a senior reporter for CNET covering the on-demand ...