YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

Here’s an idea: How about showing us the data that was used to target us with online ads Requiring such data might remind consumers of the real cost to them of using "free" services like Facebook.

Meta is facing fresh scrutiny in early 2026 after rolling out an updated privacy policy that expands the use of artificial ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...