The biggest news in the music industry last week was a bit of a damp squib. Universal Music Group and Spotify jointly announced Wednesday (July 22nd) that they’d re-upped their global licensing deal — ...

The parade of data-driven ad platform launches by companies that don’t traditionally monetize through advertising seemingly cannot be stopped. Last November, music labels got into the mix with the ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. In recent years, consumers have considered sustainability a ...

Getting fans to listen to your music and creating a music brand they can identify with are among the most difficult tasks in the music industry. Success in the music business often depends on the ...

Jim Morrison would say that everyone’s selling out today. Flip on the tube…it seems that everyone-from legends like The Beatles (Target) and Bob Dylan (iPod, Victoria’s Secret) to lower-flying comets ...

Any marketers responsible for developing TV campaigns understand the importance of having a good director, a good editor, great talent and production people. But what about sound? Do we really ...

In the last year, YouTube has paid out over $1 billion to the music industry from advertising alone, the company revealed on Tuesday. Bolstered by music subscription revenue, the music industry is ...

Advertising knows how to captivate the mind of the beholder. Whether it's the visuals or the sound, nothing is left to chance, and the avowed aim is of course to induce purchase or, at the very least, ...

Steve Karmen wrote a number of famous jingles, including Budweiser's "When You Say Bud"; the New York State song, "I Love New York"; the jingle "Here Comes the King"; the Exxon Song; and Wrigley ...