When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Marketing is all about tools, shiny objects and data. However, word of mouth remains the most powerful strategy. Have you jumped on the TikTok bandwagon after hearing how quickly and easily people ...

For small businesses, connecting with the local community can be one of the most effective ways to build brand loyalty and drive sustainable growth. Yet, many overlook powerful local marketing tactics ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

@2024 - All Right Reserved.

Livestream advertising is becoming an important tool for businesses seeking to connect with their audience in real time. By using livestreams, companies can engage customers, promote products, and ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Adapt Your Digital Marketing Strategy to Post-Pandemic Consumer Behaviors Not long ago, from Monday to Friday, many consumers went to offices where they completed “work life” activities. Then they ...

The study, published in the Journal of Business Research, shares that traditionally major brands have embraced affiliate marketing programs; but the factors influencing engagement with ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...