Search Engine Roundtable

AdWords Invalid Clicks Claim Form Due Tomorrow

A reminder that if you want to receive a credit and join the class action lawsuit against Google. You can earn part of the $60M pot 'deserved' to Google AdWords advertisers who feel they have received ...
Houston Chronicle

How to Measure Success on Google AdWords

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...
Searchenginejournal.com

Google AdWords to Eliminate ‘Converted Clicks’ on September 21st

A Google AdWords metric that has been around for the past 15 years is being retired on September 21st, with the company saying ‘Converted clicks’ is now an “outdated metric”. Data included in the ...
Search Engine Roundtable

Google AdWords Customers Share Invalid Clicks Rates (ICR)

A WebmasterWorld thread is at the beginning of people sharing their ICR, invalid click rates, reported by Google since they released "Invalid Clicks" in AdWords Reports. One Google AdWords advertiser ...
Search Engine Land

AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pages

Google made two announcements on Thursday. One impacts advertisers using third-party click measurement systems. The other affects advertisers who haven’t converted their sites to HTTPS yet. Google has ...