Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers ...

DoubleVerify launched a new suite of services designed to help advertisers better match their brands with specific connect-TV ...

Looking to 2026, I believe advertisers will evolve to begin measuring the success of their streaming TV campaigns based on ...

The ad-supported tier of Amazon’s streaming service Prime Video now reaches more than 315 million monthly active users, the company disclosed during a conference this week. The data point was revealed ...

An ad in Poland for Amazon Prime Video and its video game adaptation "Fallout." Jakub Porzycki/NurPhoto via Getty Images Amazon says advertising on Prime Video now reaches 315 monthly viewers, up from ...

A better ad experience leads to a greater likelihood to accept ads to save on subscription costs, according to Hub. Over the ...

Amazon is raiding TV rivals including NBCU and Disney as it goes head to head with them for ads that used to run just on TV.

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...

What a difference a year makes: In Q3 2024, Amazon saw its third straight quarter of decelerating ad sales growth and used its 2024 UnBoxed conference to announce small-scale changes to its various ad ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Viewers hoping to cut bills driving switch from once-normal advert-free subscriptions now charging a premium ...