Images influence purchases. This is one reason that generative AI performs well when it comes to shopping apps and features. Amazon Lens internal data suggests a 70% increase year-over-year in site ...

When searching for a specific item, the right combination of keywords to describe what you’re looking for can sometimes escape you. And other times, you may define and describe something completely ...

Lens Live is the e-commerce retailer’s latest discovery-focused feature, part of a strategy unveiled last year by Amazon CEO Andy Jassy to “reinvent” customer experience with generative AI. The basic ...

Amazon is taking its Lens visual search to the next level with the debut of Lens Live, which will automatically scan items pictured on websites and social media feeds to produce real-time product ...

Amazon is further investing in AI-powered shopping experiences with Tuesday’s launch of Lens Live, a new AI-powered upgrade to its Amazon Lens shopping feature that allows consumers to discover new ...

Visual search is transforming SEO and reshaping how users find content. Optimizing image metadata is now essential for driving online discoverability. AI-powered tools are key to staying ahead in ...