A Steve Jobs quote once inspired a years-long fascination with the idea of Apple building a TV set. The product never came to fruition, but the dream lives on, stoked by a new Mark Gurman rumor that ...

Will Apple declare war on the rest of the TV manufacturing industry? Rumors have been saying for many, many months that Apple is working on a standalone TV set (dubbed ‘iTV’) that will revolutionize ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Is Apple going to build a TV? First: Probably not. Second: It would be a terrible idea if Apple did.

Steve Jobs planned to reinvent the TV industry by introducing an Apple-branded model, but he passed away before the project materialized. A new report suggests the company may reconsider releasing its ...

Apple is once again looking to dip its toes in the water when it comes to developing an integrated Apple-branded smart TV set. Is this too little too late? Bloomberg says the company is “evaluating” ...

Apple is said to be considering making a television set, over a decade after it abandoned that idea in favor of creating the Apple TV set top box. It's one of the famous Steve Jobs stories, a claim ...

It's an idea that never goes away completely but has never actually happened. That's for good reason: An Apple TV set didn't make sense years ago. It makes even less sense now. Is Apple going to build ...