Covering the virtual and augmented reality (VR, AR) space can be a bit tricky. We are in the “wild west” days where change is the only consistent feature in the landscape. As the metaverse begins to ...

The augmented reality (AR) and virtual reality (VR) market is experiencing rapid growth, projected to increase by $364.55 billion between 2022 and 2027, at a compounded annual growth rate (CAGR) of 52 ...

Microsoft and Qualcomm have plans to develop custom augmented-reality chips used in future lightweight AR glasses, the pair announced at CES. The plan is to integrate software like Microsoft Mesh and ...

Determining whether to use augmented reality (AR) is a complex decision for any business. Factors such as development costs, finding appropriate use cases, and maintaining the technology have ...

Customers want AR. But managers must have a proper understanding of how AR can help their brand before they invest in the technology. AR helps in entertaining and educating customers while also aiding ...