Discover how B2B programmatic advertising can accelerate pipeline growth by leveraging ABM, intent data, and multichannel ...

The MMA has released Mobile Web Advertising Measurement Guidelines for the US, but what direction are B2B marketers’ mobile strategies heading this side of the pond? Maxine-Laurie Marshall ...

In many ways, the advertising landscape is unrecognizable from what it was at the turn of the century. The internet was in its infancy. Display was a press ad, video was TV, digital audio was your ...

Expedia Group increased its guidance for 2025, based on strong second quarter performance in its B2B business, advertising, and international growth. The company's ...

The platform works brilliantly for consumer brands because their strategies align with consumer behavior, but B2B operates in an entirely different universe with complex buying journeys involving ...

Multiply is the first hybrid AI + human media agency for B2B companies. Launches Self-Learning Advertising, where ads learn ...

Multiply has raised $9.5M from Mayfield to build AI agents that continuously improve B2B ads, using sales call data and more.

B2B marketers face an enormous challenge: how to reach an increasingly fractured audience in a saturated marketing environment. It's the equivalent of hitting a moving target with a constantly ...

Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms – Google, LinkedIn, Microsoft, and more – plus expert tactics to reach ...

When you think of video advertising on YouTube, you probably think of ecommerce: Even Google’s own case studies for video emphasize consumer-focused themes. Just look at the analysis of the top 2025 ...