Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That can’t be true, can it? Why ...

We all know an editorial calendar will keep our business blog on track, and focus our marketing on message but what sort of blog posts do we populate the editorial calendar with? In this post I’m ...

Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? Do marketers and SEO experts think AI-written content does well in search rankings? The researchers found ...