Brand equity expresses the value of a brand to consumers beyond strictly physical assets, and as a commercial property. Defining strong brands; how brand images drive brand equity. Ever since David ...

The last time Deloitte had a facelift, Facebook didn't even exist, its senior MD of global brand noted. Deloitte unveiled a makeover plan for its image at its world meeting in Tokyo on Wednesday, 13 ...

Images shape how people recognize, remember, and trust brands long before a single sentence is read. A logo glimpsed on a ...

Just when marketers thought they'd mastered social media marketing—creating and monitoring tweets, posts, and links—now the social Web is morphing again. Today, social networks are all about images.

Instagram, Snapchat, Facebook, email marketing, website images – we live in an image-rich online world. And now that everyone has a camera on hand 24/7, brands can no longer get by with boring, ...

Brand-building is hard, time-consuming work. To build a strong brand, you must create products and services that customers love, and then devise an easily recognizable brand image that epitomizes and ...

Recognize the error and correct the mistake. Revisit the goal. Come out victorious from failure, find a benefit. Learn from mistakes, succeed on the second try ...

In simple terms, there is a difference between business vs. brand. Company refers to the organization that markets or produces products or services; brand refers to the image and "personality" a ...

Opinions expressed by Entrepreneur contributors are their own. That old adage of “a picture is worth a thousand words” has never been more true than it is in the Instagram age. In today’s image ...

Tesla had a fourth quarter of profitability. And, although some analysts question the quality of the profitability, these numbers are quite a coup. However, there are some other numbers that are not ...