Despite the importance of tires, most drivers don't spend much time thinking about them. They're round, they're black, and they get expensive quickly. Those who know a bit about tires probably know ...

Many newer cars don’t come with a spare tire, relying instead on either onboard compressors and sealants or run-flat tires. Run-flat tires offer the ability to travel short distances at reduced speeds ...

NASHVILLE, Tenn.—Bridgestone Americas Inc. has introduced the Bridgestone DriveGuard Plus premium touring tire, designed to deliver a comfortable ride, improved wet and winter performance, and ...

NICE, France (Jan. 20, 2016) — Bridgestone Corp. has developed a slightly tweaked version of its DriveGuard run-flat tire for the European region, one that offers higher performance ratings than ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. The world of tires is an ever-expanding nexus of increasingly ...

No matter where or when it happens, a flat tire is always an inconvenience. That’s why more auto manufacturers today are equipping vehicles with run-flat tires. Run-flat tires allow drivers to ...

Run-flat tires appear nearly identical from the exterior — the technology is in the sidewalls and rubber compound. The Achilles' heel of a traditional vehicle tire is a pressure loss. Without ...

NASHVILLE — Bridgestone Americas Inc. has engaged Jon Gruden, former NFL head coach and ESPN football analyst, as the latest spokesperson for its series of TV commercials for the Driveguard run-flat ...

Television star Will Arnett (“Arrested Development” and “30 Rock”) is driving a new slate of ads for Nashville-based tire maker Bridgestone and its DriveGuard run-flat tires. The campaign, “Everyday ...

Tires are the most important part of any vehicle. They are the only surface that makes contact with the road. It’s important to have a high quality set of tires on your car for safety, performance, ...

The first ever all-terrain Lamborghini supercar is going to need the first ever all-terrain supercar tire. You can’t just run to Pep Boys and grab a Lamborghini Huracan Sterrato tire off the shelf.

No matter where or when it happens, a flat tire is always an inconvenience. That’s why more auto manufacturers today are equipping vehicles with run-flat tires. Run-flat tires allow drivers to ...