Small business strategy often gets framed in heroic terms—David vs. Goliath, the underdog facing off against corporate giants. But what if that’s the wrong story? I recently worked with a group of ...

Because strategy centers on making choices, every business has a strategy. Here are seven common but ineffective strategies — and how to make better choices. Every business has a strategy because ...

Recently, I was part of a larger discussion, and it struck me that when most people hear the word "design," they still think only about how things look. I used a simple analogy of a beautifully ...