Your business can manage your customer data with a customer data platform (CDP), which helps centralize customer data into one consistent data platform. A CDP can empower you with the relevant, ...

Continuous data protection (CDP) and its close cousin, data snapshot technology (which might be considered “CDP on the cheap”), are the latest fashion among backup/restore vendors. IBM, for example, ...

CRMs were once viewed as the all-powerful tool for marketing and sales, but the lack of a common data model means they're no longer enough. In a crowded, 6,000 vendor martech landscape, understanding ...

The CDP market is exploding and your organization should be recognizing them as an imperative component to enable your customer-centric marketing strategies. According to the CDP Institutes June 2018 ...

First thing’s first! What is a CDP?! The CDP Institute defines a CDP as packaged software that builds a persistent unified customer database accessible to other systems. They’re often used to ...