I’m looking at an upscale catalog. Here’s a wine cooler. The heading: “Our Exclusive Compact Cellar — Now in 2 styles” Okay, we pay no attention to “2” instead of the more image-enhancing “two” (and a ...
How can one attack copy in a travel catalog whose typical descriptions begin like this: “THE GLORIES OF RAJASTHAN — princely fortresses rising out of barren plains, warrior clans who fought chivalrous ...
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