Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

Pop culture usually portrays a cheerleader as a perky blonde in a short skirt shouting “go team!” But the sport can be extremely competitive and dangerous -- performed by top athletes. The Navarro ...

CINCINNATI A Procter & Gamble laundry detergent is getting its own soap-- soap opera, that is. This week, P&G launched "Brighten Bay," a new Cheer soap campaign that will brighten laundry routines at ...

The Netflix docuseries “Cheer” follows the competitive cheer team from Navarro College in Texas (spoilers for the final episode of the show ahead). And while it’s ostensibly about the team’s 2019 ...

Daytime television is, of course, all about the soap: the soap products, the soap operas, and of course, advertisement upon advertisement showing people using cleaners, detergents, scrubs and rubs to ...