Click-through rates on smartphone devices stands at 5.67 per cent, compared to 2.65 per cent on desktops, research by Marin Software has found. The study, based on the Marin Global Online Advertising ...

Users are less likely to click on search result links when an AI-generated summary is presented, according to new data from Pew Research Centre. According to the report, which surveyed 900 US adults ...

AI-powered search engines (e.g., OpenAI’s ChatGPT, Perplexity) are failing to drive meaningful traffic to publishers while their web scraping activities increase. That’s one big takeaway from a recent ...

Google rolled out AI Overviews to all U.S. users in May 2024. Since then, publishers have reported significant traffic losses, with some seeing click-through rates drop by as much as 89%. The question ...

A new study from GrowthSRC Media finds that click-through rates (CTRs) for Google’s top-ranking search result have declined from 28% to 19%. This 32% drop correlates with the expansion of AI Overviews ...