Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and impactful ...

TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at ...

Research shows audience-based buying and targeting becoming more important as demonstrated by a 39% YoY growth of ad views using audience targeting for streaming campaigns Advertisers rank viewer ...

Comcast Advertising on Wednesday launched Outcomes+, a new targeting and attribution solution for traditional and streaming TV, and a partnership with Amazon Ads that provides local advertisers access ...

Includes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships with Mastercard, Clarivoy, DISQO, Fandango, S ...

AudienceXpress launches AudienceXtn, a new incremental reach solution built for multiscreen TV NEW YORK--(BUSINESS WIRE)-- AudienceXpress, a division of Comcast Advertising that provides ...

As the nature of connected TV platforms evolves, both Bob Bress and Sonia Sharma ensure their teams at Comcast can keep up with the industry’s transformation by leveraging the power of technology, ...

The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove return on ad spend When you purchase through links on our site, we may earn an ...

to remove barriers and give advertisers access to premium TV audiences. NEW YORK--(BUSINESS WIRE)-- Today, Comcast Advertising, the advertising division of Comcast, announced a brand-new AI creative ...