The restaurant industry is grappling with big questions about consumer behavior, efficiency, and labor this year, analysts ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back to psychology, not features.

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...

In the 2010s, movements such as body positivity, health and wellness, and size inclusivity gained momentum, causing demand for diet programs and weight loss products to stagnate. In 2018, Weight ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Baseball icon Yogi Berra is often credited with saying, “It’s tough to make predictions, especially about the future.” This is particularly true for the warehouse operations at the core of e-commerce, ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionised marketing, shaping consumer behaviour, brand ...

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.