As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. If you’re a B2B marketer looking for more leads and sales, ...

Many brands consider publishing eBooks and whitepapers to engage and educate their target audiences, but which content type performs best? When it comes to advancing your content marketing strategy, ...