Cookies are bit-sized text files your browser creates and stores on your device when you browse the web. Each website you visit works with your browser and uses your interaction, i.e., logins, ...

Cookie syncing and audience matching is a process by which disparate pools of cookies are mapped to each other between two platforms such as a DSP and a SSP. Cookies, by nature, are domain-specific so ...

As the digital advertising industry upgrades its privacy protections for consumers, some ad tech providers have wondered what the business impact for improving privacy will be. But how often do ad ...

ID5, the market-leading identity provider, has just released its findings from a commissioned study with Sincera, a leading provider of data management solutions, to assess the damaging implications ...

When you fire up the Chrome browser on your Windows 11 or Windows 10 PC, you may notice the Paused text shown next to your profile icon which indicates your data is not synced across devices. This ...