As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term ...

Small-business owners can maintain their customer bases and increase sales by creating proactive customer service plans to keep buyers happy. Just because you're not receiving complaints or returns ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Many companies are embracing technology. They are finding ...

The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies. The use of customer personas in marketing is a critical ...

Your customers are the most important part of your business. It’s their feedback, interest and needs that drive sales, promote products and further brand reach. If you provide poor customer ...

A customer service department plays an important role in a small business, ensuring that customers have a single convenient point of contact to make inquiries about products, get support or advice, ...

Customer loyalty comes from having a strong relationship with your customers. When they see you as a friend and ally, they're reluctant to jump ship, even if it means they can get something a little ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

With over 2,500 stores across the UK, Boots is one of the country's most popular chain of drug stores. However, unlike some other retailers with a strong physical footprint and a history that relied ...