Add Yahoo as a preferred source to see more of our stories on Google. Levi’s is on tour this summer with Cowboy Carter and the Rodeo Chitlin’ Circuit. The heritage denim brand designed several custom ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. It wouldn't be a true Levi's creation without at least one denim design. The brand hand-stitched ...

Sure, Beyoncé is in Europe from now until June 22, but her Americana aesthetic lives on. Instead of going the Union Flag route à la Ginger Spice, she took center stage in patriotic cowboy-core for her ...

Levi’s is doubling down on star power, this time with a name that already commands both fandom and fashion credibility. The denim giant has inked a multi-year global partnership with ROSÉ, marking its ...

The Levi’s brand announced a multi-year global partnership with K-Pop performer, ROSÉ. ROSÉ embodies the originality and self-expression that is at the heart of the Levi’s brand. As both a member of ...