Growth today isn’t about reaching more people. It’s about reaching the right ones, at the right time, with the right message.

The partnership will enable HomeEssentials to unify customer data, drive personalized engagement, and scale retention across ...

Value stream alignment. Define value streams using the customer lifecycle to guide digital transformation and improve efficiency while prioritizing customer experience. Agile strategy approach. Use ...

When used well, lifecycle automation can help companies collect leads, convert clients and create fans. Here’s a look at what it is, how it works and how to get started. Your business needs more ...

PITTSBURGH and MONTREAL, Oct. 28, 2025 /PRNewswire/ -- Level, a digital marketing firm backed by private equity sponsor Dubin Clark, today announced the acquisition of BAM Strategy, bringing together ...

Is a customer someone whose behaviors and business patterns you can track like a parcel? Can customers’ relationships with vendors and service providers become so focused that they can, for the most ...

As the ongoing growth debate between customer retention and acquisition continues, one thing is for certain: managing the entire “customer lifecycle” is arguably the most important aspect of marketing ...

If you are in charge of customer retention in a recurring-revenue business, you know that your competition is always trying to poach your customers — and that your customers will jump ship after a bad ...

Tight budgets. Fewer resources. More work. Now, more than ever, marketing professionals are under pressure to increase productivity. To succeed, savvy marketers are adopting customer lifecycle ...

BOSTON--(BUSINESS WIRE)--BlueConic, the world’s leading pure-play customer data platform (CDP), today announced enhancements to its best-in-class lifecycle orchestration capabilities, which enable ...