Reduce risks of data breaches and make better decisions using more accurate information by introducing data minimization procedures into your business.

When it comes to data collection, the ad tech industry has long had a hoarder mentality. Gather up as much data as you can from as many sources as possible, store it indefinitely, and if you’re not ...

No legislation or regulation in the immediate future would require a shift from notification and consent to an approach of data minimization, as she classifies it. But it’s potentially concerning for ...