Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest customer segmentation strategy for a leading fast food restaurant in the US.

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

For sales teams that serve a diverse audience, it’s unlikely that every customer will have the exact same background and goals. In this case, segmenting sales can help professionals better tailor ...

LONDON--(BUSINESS WIRE)--A renowned market intelligence solution provider, Infiniti Research, has recently announced the completion of their latest market segmentation strategy for a food industry.

LoyaltyLion has launched AI Campaigns, a new collection of AI-powered features designed to help Shopify brands with loyalty programs drive more revenue with minimal manual effort. AI Campaigns take ...

MOUNTAIN VIEW, Calif., Feb. 9, 2023 /PRNewswire/ -- Bloomreach, the world's #1 Commerce Experience Cloud, today announced the launch of real-time segments for Bloomreach Discovery. The new feature ...