Extreme Reach, Inc., the leading provider of convergence solutions for TV and digital video advertising, today announced the introduction of its Talent and Rights Usage Safety Tracking Tag. The “TRUST ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

If you’re a CPG marketer and you’re not yet leveraging digital video ads, it’s time to start. What makes digital video such a natural fit for CPG brands? CPG brands are already experienced TV ...

Marketing’s shift into a performance-driven mindset, where ads can be more directly tied to sales and other consumer actions, is taking firmer hold in the digital video arena. Reach and frequency, ...

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV ...

Digital video ad spend is becoming more performance-driven. Business outcomes – tangible metrics like sales, store visits, leads and website actions – are now the most important KPI for determining ...

With midterm elections this week, reports of campaigns spending record-breaking amounts on political advertising are all over the news. And while TV is definitely at the heart of this massive industry ...

Spending on digital video advertising is expected to jump 16 per cent to $62.9 billion in 2024, according to the IAB. The increase comes after a 15 per cent increase in 2023 and a 21 per cent hike in ...

Are you a print subscriber? Activate your account. By Brandon Doerrer - 1 min 29 sec ago By Ad Age Staff - 42 min 8 sec ago By Asa Hiken - 48 min 16 sec ago 5 hours 1 min ago By Jerry Wind - 5 hours ...

Overview: Marketing success in 2026 depends on executing AI-driven strategies, not merely experimenting with emerging technologies.Brands must unify data, creat ...

I joined the Localstars team in January 2011 as managing director. Prior to this I was the director of Trinity Mirror’s digital division, responsible for over 200 newspaper and classified vertical ...