If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Despite the great changes in business communications brought about by the Internet, letters are still the most personal form of marketing. Addressing the recipient by name and signing the letter as an ...