RICHMOND, Va.--(BUSINESS WIRE)--MeadWestvaco Corporation (NYSE: MWV), a global leader in packaging and packaging solutions, launched Packaging Matters, the company’s second annual study of the role ...
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The new role of retail packaging
Retail packaging no longer plays a background role in the buying process. It has become one of the most visible and influential touchpoints between a brand and its customers, shaping perception, trust ...
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