As teens enter the skincare category earlier than ever, brands like Bubble, Evereden and Sincerely Yours are redefining teen ...

"Transparency isn't a nice-to-have for this generation of consumers and their parents — it's an imperative," Daise Founder ...

Marketers love categorizing audiences by age. It helps create clear, simplified narratives about who they are and how they behave. But broad assumptions can flatten nuance, obscuring meaningful shifts ...

How Gen Alpha and Gen Beta are reshaping confectionery through texture-led innovation, sour flavours, sustainability, AI and ...

Kids and teens between the ages of 8 and 15 directly control $95 billion and have a sway over bigger-picture household ...

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a ...

Add Yahoo as a preferred source to see more of our stories on Google. Pizza Hut, Wendy's, and Chick-fil-A have embraced one of Gen Alpha's favorite memes in '6-7' Photo courtesy of Pizza Hut You can ...

What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young skin in mind—maybe it was a moisturizer borrowed from your mom's vanity or a ...

As inflation and evolving consumer preferences reshape the market, prestige brands are launching lower-priced items to ...

Gen Alpha is rising as the most influential new household decision maker, in large part because of the impact they have on what, when and how their parents buy. Gen Alpha (those born 2010-2024) wield ...