Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, following on from Gen X, Y and Z, to 'signify how these different ...
Gen Alpha are growing up very differently to their millennial and Gen Z parents. It’s going to change how they interact with ...
Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. This voice experience is generated by AI. Learn more. This ...
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