In 2026, Generation X is officially having its main character moment, emerging as the demographic that has actually figured ...

Times have certainly changed over the last decades, but there are some things the youth don't quite understand. Here are 10 things Gen X kids did growing up that would make Gen Z cry today.

Gen X isn't complaining, but they're quietly overwhelmed (for good reason). As the overlooked generation caught between Baby Boomers and Millennials, Gen Xers are navigating a unique set of challenges ...

From double-checking door locks to printing boarding passes, Gen Xers perform an elaborate departure dance each morning that ...

For those born roughly between the mid-1960s and early 1980s, the phrase "growing up" meant something a little different. Before cell phones, constant supervision, and participation trophies, there ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

You know "main character syndrome?" The phenomenon/meme that posits that certain people go about life like they're the stars of their own private TV show? Gen X, broadly speaking, is suffering from a ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

A raft of new surveys suggest the MTV Generation is regretful about past financial missteps, anxious about the current economy and fretful about the future. Many Gen Xers sense they haven’t saved ...

A majority of Generation X members didn't prioritize retirement until age 50 or beyond As many as 28% of Generation X workers expect Social Security to be their primary source of income, according to ...