Procter & Gamble unveiled an initiative that enables consumers to personalize and 3D print razor handles made by the Gillette division, a move that could boost brand appeal among millennial men.

Gillette is taking personalization to a whole new level. The Boston-based men’s grooming brand announced that it would be partnering with 3-D printing start-up Formlabs to pilot the Razor Maker, which ...

Gillette further advances idea that a man’s grooming tools should be as unique as he is because “One Size” does not fit all BOSTON--(BUSINESS WIRE)--Gillette today pilots a new concept designed to ...