Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...

It’s a near certainty that fitting benefits all golfers. It’s almost as much of a near certainty, however, that the process of club-fitting requires a time commitment. But technology is doing its part ...

Club Champion is one of the fastest-growing businesses in the golf industry, with plans to have 80 stores by the end of the year. As more retailers eschew brick and mortar stores to focus on ...

If you’ve had a club fitting in the last couple years, or been researching where to get fit, you’ve probably heard some buzzwords thrown around: “machine learning,” “data-driven recommendations,” and ...

PGA.com's T.J. Auclair recently took a trip to "Manchester Lane," in Acushnet, Mass., better known as the "Titleist Test Facility." While there, Auclair went through a club-fitting with PGA ...

GLENDALE, AZ (AZFamily) — Liam Stevens started golfing about a year ago. “I started working at a country club,” he said. “It made me want to golf more and get better.” He decided to get fitted for ...

Too often, I've heard people tell me they aren't good enough for a custom club fitting. I call B.S. Recently, I took my father-in-law-to-be, Sam, to a club fitting to put this myth to bed once and for ...

Going on 25 years, Golf Digest has been stressing the value of getting fit for your clubs. Now, the latest research suggests most serious golfers are listening. That’s true across all ages and ...

LA GRANDE — A golf club fitting business is opening in La Grande. Hole in 1 Golf LLC, 1502 X Ave., is holding its grand opening Friday, April 5, 9 a.m. to 5 p.m. Guests may enter for prizes throughout ...

However, there's one thing we've heard people label a "gimmick" and we'd like to clear the air about that specific subject once and for all: Club fitting. We've seen our fair share of haters call out ...