When Harley-Davidson started out in the early 20th century, it didn't have any logo at all. Since then, it's had dozens. Here ...

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“FORTY YEARS AGO, graphic arts were a form of black magic—only a handful of people even knew the names of typefaces,” said Michael Bierut, a partner in the New York office of the international design ...

One of graphic design’s most famous love triangle begins, as most graphic design stories do, with a request for proposal. It was 1974, and Richard Danne and Bruce Blackburn, founders of New York ...

Graphic designer Todd Radom gives his thoughts on what NBA logos are worth revisiting. NBA logos are a crucial part of the game. They give hoops fans something to identify with and are a vital element ...

Yep, there's a scientific reason behind why you can't resist those bright red logos you see everywhere. There’s a reason you can’t resist the siren call of the McDonald’s logo or the Coca Cola logo.

For a diverse and growing field of 2020 Democratic contenders looking for a winning branding strategy, a lot is riding on the humble campaign logo. Subscribe to read this story ad-free Get unlimited ...

Other than your brand name, your company logo is one of the most important things people will notice when they discover your brand for the first time -- and it’s something they’ll continue to see and ...

They are seen repeatedly on TV commercials, front lawns and social media. They can inspire a generation of voters or become the butt of a joke on the campaign trail ...