Google Analytics 4 adds 30 new ecommerce dimensions and metrics. New dimensions provide more granular product data. Metrics include new ecommerce calculations. Google Analytics 4 expands ecommerce ...

But as ecommerce grows – and advertisers become increasingly wary of proxy measurement – newer metrics are emerging to help buyers better understand how ad spend affects their bottom line. The Amazon ...

Opinions expressed by Digital Journal contributors are their own. Analyzing your company’s e-commerce performance is vital for success in today’s digital landscape. By closely examining key metrics ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The holiday season presents unique challenges for e ...

In case you missed it, retail media is having a moment right now. Its promise - especially to consumer goods brands - is alluring. Tap into the reams of high-signal purchase data that retailers hold, ...

Data quality in the modern economy, where data-driving action is critical to business success, can no longer be perceived as mere tech detail. Business leaders increasingly use data to make strategic ...

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to ...

Delivers a comprehensive and accurate view of FMCG e-commerce performance. Fully aligned with NIQ’s Retail Measurement Service (RMS), providing harmonized FMCG metrics across online and offline ...

Rieker is a retail-first footwear business: most sales flow through distributor and retail partners, not direct ecommerce. Yet marketing performance was being judged mainly through ecommerce-native ...