“The awakening is not the work.” Every leadership conference has them. The beautifully crafted purpose statement, unveiled ...

In higher education, particularly with my graduate students, students occasionally focus on the individual points of an assignment rubric instead of stepping back and looking holistically at the ...

A well-crafted corporate purpose statement is impactful on two fronts: It articulates your organization’s mission and aspirations to external stakeholders and sends a signal to your employees about ...

David Gorton, CPA, has 5+ years of professional experience in accounting. He teaches accounting, helping promote financial education and awareness. Ebony Howard is a certified public accountant and a ...

Such disconnects tend to be baked into the creation process. That’s because when they craft a purpose statement, leaders often sidestep critical questions: Does it address a clear customer need or ...

The article “What Successful Purpose Statements Do Differently” by Darrell Rigby and colleagues in the current issue of Harvard Business Reviews gives us a revealing picture of how firms like ...

Many organizations spent 2020 scrambling to catch up on decades-old trends, such as working from home, online commerce, and virtual events. What had long been a priority had suddenly become the ...