Imagine if your milk carton could send you a message when the contents have gone sour. Imagine if the ingredients of certain foods could be sent to your phone, so you wouldn't have to read the small ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

Amcor Rigid Packaging’s annual reveal highlights how consumer insights drive new concepts in package design. “The Bottles of the Year program celebrates the best in packaging design,” said Terry ...

Interactive packaging refers to packaging that incorporates technology or design features to engage consumers in a dynamic and personalized way. Unlike traditional packaging, which serves only to ...