WINSTON-SALEM, N.C.--(BUSINESS WIRE)--HanesBrands (NYSE: HBI), a leading worldwide marketer of underwear, intimate apparel and activewear, today announced that it has completed the acquisition of Bras ...

Bras and intimate apparel may not at first glance seem like the place to find a tech startup. But for women, finding the best fitting bra that matches each person is not easy, says Michelle Lam, ...

Sports bras are winning the lingerie race. Somewhere between the casualization of American fashion and the desire for comfort, sports bras have become one of the preferred bra options. In fact, in the ...

Writing platforms are in no way easy to build, especially when they’re centered on a niche subject — for example, lingerie. But that’s exactly how former nonprofit worker Cora Harrington got her start ...

AVIDLOVE has keenly identified these market pain points and introduced a plus-size lingerie collection that covers a full ...

HanesBrands introduces Maidenform and Playtex products in step with the body positive movement WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Body positive women, led by vocal millennials, are prompting ...

When it comes to expectant mothers and exercise, many pregnancy women begin wearing nursing bras during their pregnancy as their breasts increase in size and comfort and support is of the utmost ...

Add Yahoo as a preferred source to see more of our stories on Google. You only have to glance at Instagram to know that innerwear as outerwear is an enduring trend, and celebrity-fronted lingerie ...

When people imagine a lingerie show, the electric image of a Victoria’s Secret runway extravaganza at the Plaza Hotel, the Cannes Film Festival or the floor of the stock market comes to mind. But that ...

If you’re starting a business, or trying to achieve more success, the intimate apparel industry offers helpful insights. Why listen to the intimate apparel industry regarding your business practices?