Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

When a small square “Smart Brick” is combined with LEGO blocks assembled in the shape of a car, it emits a “vroom” sound as ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

It’s encouraging to see Lego use technology to innovate on its standard bricks, but it should also make use of the ...