LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

Lego’s new Smart Brick has wowed fans but it’s also come under scrutiny for the high price tag and claims it could hinder – ...

Lego’s iconic brick is getting its biggest upgrade since the modern design was unveiled in 1958: meet the Lego Smart Brick.

The idea was submitted via the Lego Ideas portal, where Lego fans can put forward their own concept sets and hope they're ...

LEGO unveiled its Smart Brick at CES 2026, introducing NFC-powered interactive builds with lights and sound, set to launch on ...

At the Consumer Electronics Show (CES) 2026 this week, LEGO and Disney (DIS) unveiled new bricks that will lead LEGO Star ...

Lego Smart Brick launches in Star Wars sets, raising questions over pricing and where fans can buy the new interactive LEGO ...

Lego is gearing up to give its first presentation at CES this year, which might include its newly designed F1 racing car.

This Christmas, all my youngest wanted under the tree was The Temple Bounty. For the uninitiated, this is a massive Lego ...

After years of waiting, the first Pokémon sets under the officially licensed Pokémon category by LEGO and The Pokémon Company ...