Too often, the conversation in our industry devolves into a familiar debate: Is linear TV still valuable, or has streaming taken over? One side points to linear as the gold standard for reach and ...

New data from Samba shows that even titles which premiere on TV and streaming simultaneously are watched via streaming more. As data from Nielsen continues to show, streaming has inarguably overtaken ...

TV is in a full-scale transformation, with streaming giants challenging the dominance of traditional linear broadcasters. Audiences are shifting toward on-demand content, forcing networks to rethink ...

In the first half of 2025, linear television continued to decrease while in the US, streaming overtook linear TV in May, as measured by Nielsen’s The Gauge study. According to figures and analysis ...

Television viewers are spending more time watching streaming content than linear TV, but sports continues to be a bright spot for broadcasters, according to the findings of a Samba TV market report.

Linear TV networks that showed gains, ranked third to sixth in prime-time viewing, include ABC (5% higher), Fox (up 10%), Fox News Channel (rising 12%) and ESPN (up 18%).

In another turbulent year for TV, there were plenty of shows, movies and other programming that broke through the ratings ...

As we head into 2026, there's potential for new types of shows like microdramas and video podcasts to take off.

The Italian TV landscape is evolving towards ‘streamcasting’, a blend of traditional broadcasting and online streaming. This shift is driven by several factors, including the increasing convergence of ...

In unsettled economic times, young viewers are especially willing to accept advertising to save money on subscriptions.