As of late, my TikTok feed has been bathed in content about applying makeup based on whether you have high, medium, or low “facial contrast,” thanks to an increasingly popular AI filter that helps ...

There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face ...

Add Yahoo as a preferred source to see more of our stories on Google. When chatting with the experts, they explained contrast makeup theory as finding a balance between your facial features, colors ...

If you’re on the fashion corner of TikTok, you might remember the color analysis trend that dominated the FYP in early 2023. Every content creator and their mother signed up for color consultations, ...

Credit: Mashable Composite / Amy Sussman/Getty Images, Han Myung-Gu/Getty Images, Paul Morigi/Getty Images, Trae Patton/NBC/NBCU Photo Bank via Getty Images Beauty trends on TikTok are a revolving ...

If you’re anything like most who dabble in makeup, chances are you’re always looking for a way to improve your look. You might have a go-to technique, but that doesn’t mean you aren’t open to trying ...

Contrast makeup theory is not exactly new. In fact, some makeup pros might argue it’s as old as contouring or lining your lips. Still, many of us have never heard of the theory—and many have yet to ...