"Twitch is, in many ways, the new live TV," says Alec Henderson, head of digital at APG. "And the clips from the livestreams are just like TV reruns." By Elias Leight Not long after Lil Tecca released ...

Engagement and reach are what marketers are paying for, and Twitch clips can provide both. These downloaders enable marketers to capture and share pieces of a live streaming session – to reshare on ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. When hair salon franchise Sport Clips wanted to promote its ...

As the old saying goes, "a picture is worth a thousand words." In the modern world of marketing, this couldn't be more true. With the rise of social media, businesses have had to adapt their marketing ...

The next-generation AI video platform, TemVideo,  launches today, revolutionizing long-form marketing video creation. Designed specifically to produce high-converting 45 to 90-second videos, TemVideo ...

TikTok on Thursday began letting all marketers on its platform use an artificial intelligence-powered tool for generating marketing clips. TikTok's fate in the United States remains unclear as its ...

Young women doing backflips, somersaults and hoop dancing, all while draped in a sari. Maybe not the most comfortable of garments, you say? Tell that to international yoga gold medallist Mili Sarkar, ...

The B2B market is following B2C’s lead when it comes to online buying preferences and expectations. According to research by Forrester Consulting for Accenture and Hybris Software, 49 per cent of B2B ...