As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

An important part of developing a marketing plan is identifying the ideal marketing mix. As a small business owner, you need to choose the right marketing mix so you can win early sales and sustain ...

Using the marketing mix as the foundation of your business strategy to develop products, services and messaging that resonate clearly with your target market is essential. A critical element of the ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a ...

The combined market for cereal/granola bars and energy/nutrition bars is projected to approach $8.3 billion this year. Marketing often makes the difference between a struggling brand and an industry ...

Chicago and New York, Aug. 21, 2025 (GLOBE NEWSWIRE) -- Circana, LLC announced the successful completion of its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business. MMM specializes in ...

It helps businesses achieve their aims by creating a cohesive strategy to increase sales. Each element must be balanced and consistent with the others to ensure the success of the marketing campaign.

It is correct to say that we live in an era of risk and uncertainty. The pandemic, new technologies, changing consumer behaviors, and greater transparency together have turned the businesses upside ...

What are the 4P's of the marketing mix? The four P's—product, price, place, promotion—craft a strong marketing strategy. Consumer law ensures buyer protection. A poor mix can result in failure. How is ...