The potential requirement for B2B customers to opt in to emails is marketers’ biggest concern around new e-privacy regulation, according to the DMA. The survey of 305 marketers found more than a third ...
Quite a lot actually. The new Canadian Anti-Spam law has removed the ability to contact prospects electronically without their consent. Opt-in marketing is now a rule. You can no longer email, instant ...
The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Creating and displaying opt-in forms ...
WITH A PUSH for privacy laws in Congress, the new-term government seems poised to legislate this growing public concern. But few regulators in the Federal Trade Commission appear to be considering the ...
Allan Bennetto is a creative and versatile executive with more than 15 years experience in everything from Fortune 500 companies to new venture start-ups. Allan has worked across many facets of ...
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